I have always been passionate about entrepreneurship. During the Masterclass on Entrepreneurial Thinking and Creativity, I learned the fundamentals of starting a business, including how to develop an idea and conduct market research. During our meeting, I learned the fundamentals of starting a business, including how to develop an idea, conduct market research to identify competitors, create a unique value proposition that sets us apart from our competitors, and how to attract sponsors and supporters. We also discussed marketing strategies, including the use of social media platforms and influencers.

While social media marketing can be effective in the short term, I believe that its impact may be fleeting. In the fashion industry, for example, we can see how users of social media constantly try to keep up with what is fashionable, causing trends to come and go quickly. To succeed in the competitive business world, it is important to create a marketing strategy that is long-lasting and sustainable, so that influencers and celebrities continue to promote your product or service. This will help you stay on course and avoid falling behind, as everyone is vying to become a leader in their respective industries.