Vniversidad D Salamanca

The University of Salamanca

The University of Salamanca (Universidad de Salamanca, USAL) is one of the oldest continuously operating universities in Europe and the oldest in the Spanish-speaking world. Founded in 1218 by King Alfonso IX of León, it traces its origins to the early Scholas Salamanticae.

The university’s campus is renowned for its historical and artistic heritage. Notable landmarks include the Escuelas Mayores with its plateresque façade, the Historic General Library - home to manuscripts, incunabula, and early printed works, the Escuelas Menores courtyard, and “El Cielo de Salamanca,” a vaulted painting rich with astronomical and astrological motifs. Alongside its architecture, USAL maintains vibrant traditions, such as solemn course openings, the celebration of its patron saint Santo Tomás, and the conferment of honorary doctorates, all of which reflect its deep ceremonial culture.

Today, the University of Salamanca is a modern and diverse institution serving around 30,000 students across nine campuses located in Salamanca, Ávila, Zamora, Béjar, and Villamayor. With 26 faculties and numerous research centers, it covers a wide spectrum of disciplines including biosciences, medicine, agro-food studies, history, languages, neuroscience, and fundamental scientific research.

What you’ll Learn

A comprehensive curriculum designed to transform you into a confident Entrepreneur

How to access the information billionaires use for free

How to network, everywhere

How to price a product or service; How to increase prices

How to conduct research to get information on pricing and possible competitors

How to read any balance sheet and make your own

Building your brand on social media as an entrepreneur and a student

How to use AI to impress others; avoid “wrong AI data” embarrassment

Inflation, impact on salaries and small businesses

How to benefit from globalization as a consumer and as a business

How to read any profit & loss statement and make your own

How to excel at presenting a business plan to investors

What you’ll Master

Gain skills that set you apart in college applications and beyond

Problem-solving & creative thinking

Learn to approach challenges with fresh ideas and innovative AI-driven solutions

Leadership & communication skills

Build confidence in leading teams, influencing others, and presenting ideas effectively

Innovation & business processes

Understand how ideas turn into businesses and how AI can streamline operations

SMART goal setting & networking

Practice setting clear goals and connect with peers, mentors, and industry experts

Business planning & financial awareness

Gain basics of planning, budgeting, and using AI tools for smarter financial decisions

Secure your Spot Today

BEST VALUE

Early bird fee

€3,250 per student

Until 10 November, 2025

Academic programme fee
Accommodation for 6 nights and 7 days at Gran Hotel Corona Sol
All meals (breakfast, lunch, dinner)
Airport transfers
Cultural tours of University of Salamanca
Programme materials and stationery
Letter of participation from NYU faculty
Letter of participation from University of Salamanca
Chance for a letter of recommendation from NYU faculty (20% of students)

Apply Now - save €600

Regular bird fee

€3,850 per student

Until 30 November, 2025

Academic programme fee
Accommodation for 6 nights and 7 days at Gran Hotel Corona Sol
All meals (breakfast, lunch, dinner)
Airport transfers
Cultural tours of University of Salamanca
Programme materials and stationery
Letter of participation from NYU faculty
Letter of participation from University of Salamanca
Chance for a letter of recommendation from NYU faculty (20% of students)

Apply with regular pricing

*DOES NOT INCLUDE: International travel tickets and visa expenses

Programme Schedule

DAY 1 (Sunday, 14 December)

Check-in
Ice breakers and introductions
Dinner

DAY 2 (Monday, 15 December)

9:00 am - 1:00 pm

The secret formulas, deciphered
Will I ever apply what I learned in school?
How much will I make? Entrepreneur vs. School
How to access the information billionaires use for free
How to use AI to impress others; avoid “wrong AI data” embarrassment
Company choice: Students pick 4 companies, split into groups and are coached on how to increase revenue and profitability throughout the week.

1:00 pm - 2:00 pm

Lunch

2:00 pm - 6:00 pm

Salamanca tours, cultural tours & visits

6:00 pm - 7:30 pm

Dinner

DAY 3 (Tuesday, 16 December)

9:00 am - 1:00 pm

Extroverts, introverts and how to network
Extroverts or introverts, who are happier?
How to network, everywhere
Causes of anxiety
How to manage high expectations and anxiety

1:00 pm - 2:00 pm

Lunch

2:00 pm - 6:00 pm

Salamanca tours, cultural tours & visits

6:00 pm - 7:30 pm

Dinner

DAY 4 (Wednesday, 17 December)

9:00 am - 1:00 pm

Business ideas. How to learn 3 years of finance in 3 hours
How to read any profit & loss statement and create your own
Why are financial statements so boring?
How to identify the 5 main drivers of a balance sheet
Discussion of business ideas from the 4 groups
Coaching on how to execute it, how to use AI, and how to make a P&L to share with friends, family, and a banker

1:00 pm - 2:00 pm

Lunch

2:00 pm - 6:00 pm

Salamanca tours, cultural tours & visits

6:00 pm - 7:30 pm

Dinner

DAY 5 (Thursday, 18 December)

9:00 am - 1:00 pm

Pricing and globalization. How to benefit from it as a consumer and as a business
Salaries are 56% higher in New York. Should we use local or national price list?
Inflation, impact on salaries and small businesses
How to price a product or service
How to increase prices
How to benefit from globalization as a consumer
Why do Jenny and Coach charge so much for shoes?

1:00 pm - 2:00 pm

Lunch

2:00 pm - 6:00 pm

Salamanca tours, cultural tours & visits

6:00 pm - 7:30 pm

Dinner

DAY 6 (Friday, 19 December)

9:00 am - 1:00 pm

How to become a millionaire (Graduate students from the University of Salamanca will also participate in this lecture)

Students will select which of these topics they are interested to learn about:

How to help a small business make 36%
How to become a millionaire by saving $5 per day
ROI: The most important financial ratio to know
Stock market & real estate: buy a house or rent?
Should you buy Joe’s business? NPV, valuations, M&As
For your Start-up, get investors or get a loan?
The value of a master’s degree
Lease a car or ride on Uber? Break-even
Mutual fund fees will cost you $1 million
Marketing investment and payback

1:00 pm - 2:00 pm

Lunch

2:00 pm - 6:00 pm

Salamanca tours, cultural tours & visits

6:00 pm - 7:30 pm

Dinner

DAY 7 (Saturday, 20 December)

9:00 am - 11:00 am

Breakfast and check-out
Farewells

Apply Now

Meet your Professor

Professor
George Benaroya
Faculty, New York University

George Benaroya is a global financial executive who managed operations at Procter & Gamble, Tetra Pak, Beiersdorf/Nivea and currently works at a private equity firm. His executive positions include Vice President Finance, Global Controller & CFO.

During his career, he has served as a member of the Global Marketing Committee and led 26 M&As. Students enrolled in his Finance for Marketing Decisions class at New York University (NYU) learn how to secure marketing funding at corporations, private equity firms, and Start-ups.

At NYU, George is one of the highest-ranked Professors, and one of the few rated 5/5. In 2022, twenty C-suite executives from the largest Fortune 500 companies joined his lectures to answer questions from students.

NYU has a 14% acceptance rate, but every student recommended by George Benaroya was admitted, achieving a 100% success rate.
George Benaroya is NYU's highest-rated professor, scoring a perfect 5 out of 5.
Participants of the in-person programme will attend George Benaroya’s NYU corporate webinars, which in 2024 featured C-suite executives from top Fortune 500 companies.

Terms & Conditions

Accommodation

Accommodation will be provided from 14 December (check-in) to 20 December (check-out). Students will stay in shared or designated housing arranged by the organisers.

Meals

Meals during the programme are included as follows:

14 December: Dinner only (on arrival).
15 to 19 December: Full board (breakfast, lunch, and dinner).
20 December: Breakfast only (prior to departure).

Airport transfers

Group airport transfers are included:

14 December: From Madrid Airport to the University of Salamanca. The shuttle to Salamanca will leave at 2 pm.
20 December: From the University of Salamanca to Madrid Airport. The shuttle from the hotel will leave at 6 am and arrive at the airport by 10 am.

Travel and visa expenses

International and domestic travel costs to and from Madrid, as well as visa-related expenses, are not included in the programme fee and must be borne by the participants.

Accompanying teachers/guardians

Teachers or guardians are not permitted to attend academic sessions.

Visa responsibility

Students are responsible for securing their own visas to Spain in time for the programme.

Invitation letter

An official invitation letter to support visa applications will be provided once the full programme fee has been received and confirmed.

Entrepreneurship
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Winter School in Spain

A transformative 7-day intensive programme at the historic University of Salamanca, Spain

The University of Salamanca

What you’ll Learn