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Starts on
17 Nov
2024
Cartier: Corporate Internship Project
Immerse in an exclusive 6-week Experiential Learning Project by Cartier, offering high school students unparalleled insights into the future of luxury consumption, guided by esteemed Harvard student mentors.(Project fee is charged for providing mentoring to achieve project milestones by Learn with Leaders and Harvard student mentors. No program fee is charged by Cartier).Eligibility
Grades 8th-12th
Duration
6 Weeks
Early Application Date
10 November, 2024
[Regular Date: 13 Nov, 2024]
Program Fee for Early Applicants
USD 850
[Regular Fee: USD 1200]
Application deadline
13 November, 2024
Program Delivery
Zoom Led
About The Project
This bespoke 6-week program, curated by Cartier and facilitated via Zoom, will delve into the evolving luxury consumption patterns among Gen Z and Gen Alpha. Participants will analyze how these demographics engage with luxury today and will present their findings to Cartier, providing strategic insights for the brand's future.
About Cartier
Founded in 1847 by Louis-François Cartier, Cartier is the epitome of luxury and refinement. With a legacy of excellence, Cartier embodies a culture of respect, curiosity, and generosity, continually shaping the art of luxury brand evolution.
Cartier is globally renowned for its signed wristwatches, fine jewellery, gloriously coloured gems, Cartier LOVE bracelets and iconic Panthère collection. Its three Historical Maisons are based in Paris, London and New York and it has served as the crown jeweller to 19 royal houses. The story of Cartier is a masterpiece lesson in how a luxury brand evolves.
About the Experiential Learning Project
This project offers hands-on experience and provides valuable knowledge from Cartier to adapt their strategies and will equip students with practical insights and skills in the luxury market. The outcome of the project will be a detailed PowerPoint presentation for Cartier & supplemented by a detailed written report encapsulating all research findings and recommendations.
What You’ll Learn
Key Benefits for Students
Meet the Mentors
Gain hands-on experience to persuade
Awards & Recognitions
Showcase your achievements to the world
PROJECT GOALS
Schedule
Project Milestones and Mentoring Sessions (Time are in EST Time Zone)
Date
November 17, 2024 to December 22,2024(Every Sunday)
Time
10:00 am - 11:00 am-EST
Date
November 16, 2024 -Saturday
Time
10:00 am - 11:00 am-ET
Milestone 2: Understand current drivers for Older Demographics
1. Research the current main drivers of luxury consumption for those in their 20s and 40s.
2. Analyze engagement occasions, influencers, and triggers for these age groups
3. Collect data from reports, articles, surveys and case studies.
Date
November 23, 2024 -Saturday
Time
10:00 am - 11:00 am-ET
Milestone 3: Analyzing Gen Alpha's Luxury Consumption Habits
1.Research Gen Alpha’s engagement with luxury brands as compared to their earlier generations.
2. Examine their engagement occasions, drivers of choice, and influence of brand legacy.
Date
November 30, 2024 -Saturday
Time
10:00 am - 11:00 am-ET
Milestone 4: Implications for Global Luxury Brands
1. Identify the implications of findings for global luxury brands.
2. Analyze how trends will shape future luxury consumption.
Date
December 7, 2024 -Saturday
Time
10:00 am - 11:00 am-ET
Milestone 5: Presentation Preparation
1. Compile research findings, analyses, and recommendations into a comprehensive report.
2. Prepare a detailed presentation for Cartier.
Date
December 14, 2024 -Saturday
Time
10:00 am - 11:00 am-ET
Project Presentations, Feedback, and Discussions
End Deliverable
Receive feedback and discuss potential follow-up actions.
The outcome will focus on three areas:
1. Detailed insights into the main drivers of luxury consumption among different age demographics, especially those in their 20s to 40s.
2. Understanding how the different environments in which Gen Z and Gen Alpha are raised affect their luxury consumption habits.
3. Opportunities for students to connect with Cartier professionals, enhancing their understanding of the luxury market and opening potential career pathways.
4. Tailored recommendations for Cartier on how to engage and retain Gen Z and Gen Alpha as loyal customers, including marketing strategies, product development, and brand positioning.
PROJECT OUTCOMES
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