In collaboration with

Starts on

17 Nov

2024

Cartier: Corporate Internship Project

Immerse in an exclusive 6-week Experiential Learning Project by Cartier, offering high school students unparalleled insights into the future of luxury consumption, guided by esteemed Harvard student mentors.(Project fee is charged for providing mentoring to achieve project milestones by Learn with Leaders and Harvard student mentors. No program fee is charged by Cartier).

Eligibility

Grades 8th-12th

Duration

6 Weeks

Early Application Date

10 November, 2024

[Regular Date: 13 Nov, 2024]

Program Fee for Early Applicants

USD 850

[Regular Fee: USD 1200]

Application deadline

13 November, 2024

Program Delivery

Zoom Led

About The Project

This bespoke 6-week program, curated by Cartier and facilitated via Zoom, will delve into the evolving luxury consumption patterns among Gen Z and Gen Alpha. Participants will analyze how these demographics engage with luxury today and will present their findings to Cartier, providing strategic insights for the brand's future.

About Cartier

Founded in 1847 by Louis-François Cartier, Cartier is the epitome of luxury and refinement. With a legacy of excellence, Cartier embodies a culture of respect, curiosity, and generosity, continually shaping the art of luxury brand evolution.

Cartier is globally renowned for its signed wristwatches, fine jewellery, gloriously coloured gems, Cartier LOVE bracelets and iconic Panthère collection. Its three Historical Maisons are based in Paris, London and New York and it has served as the crown jeweller to 19 royal houses. The story of Cartier is a masterpiece lesson in how a luxury brand evolves.

About the Experiential Learning Project

This project offers hands-on experience and provides valuable knowledge from Cartier to adapt their strategies and will equip students with practical insights and skills in the luxury market. The outcome of the project will be a detailed PowerPoint presentation for Cartier & supplemented by a detailed written report encapsulating all research findings and recommendations.

What You’ll Learn

Key Benefits for Students

Industry Insight

Explore trends in the luxury market, focusing on Gen Z and Gen Alpha.

Strategic Innovation

Develop strategic recommendations and enhance problem-solving skills within the luxury sector.

Skill Enhancement

Refine presentation and communication skills through delivering findings to Cartier.

Distinguished Portfolio

Elevate your resume with specialized knowledge of future trends in luxury.

Harvard Student Mentorship

Exclusive guidance from Harvard scholars to achieve project milestones and craft innovative solutions.

Global Networking

Forge connections with industry leaders and Harvard student mentors.

Awards & Recognitions

Showcase your achievements to the world

Certificate

Get a certificate for participating in the internship.

Social Media Feature

Chance to be featured on Learn with Leaders’ Social Media platforms, amplifying your professional presence and networking opportunities.

Portfolio Enhancement

Enhance your resume and student portfolio with certificates, actionable projects and a research paper.

Comprehensive Learning Package

Complimentary access to all Learn with Leaders Masterclasses covering diverse topics, fostering continuous growth and professional development.

PROJECT GOALS

Schedule

Project Milestones and Mentoring Sessions (Every Sunday, 10am - 11.30am ET)

Date

November 17, 2024 (Sunday)

Time

10:00 am - 11:30 am(ET)

20 minutes: Introduction to Communication & Leadership
    1.Discuss the importance of communication in understanding evolving trends.
    2.Basics of public speaking: voice modulation and body language, focusing on presenting trends like social media’s impact on consumption.
1 hour: Project Ideation
    1.Explore how Gen Z and Gen Alpha are likely to engage with luxury in the future, focusing on digital integration and sustainability.
Milestone 1: Finalizing key research topics such as drivers of luxury consumption and brand loyalty.

10 minutes: Q&A

Date

November 24, 2024 (Sunday)

Time

10:00 am - 11:30 am(ET)

20 minutes: Presentation Skills Development
    1.Structuring a presentation that communicates insights on generational luxury consumption habits.
    2.Use of visual aids to highlight trends like customization and experiential consumption.
1 hour: Project Research & Planning
    1.Analyze how digital natives’ preference for virtual experiences influences luxury consumption.
Milestone 2: Finalize project structure based on key findings from research on technology integration and social media.

10 minutes: Q&A

Date

December 01, 2024 (Sunday)

Time

10:00 am - 11:30 am(ET)

20 minutes: Leadership in Teams
    1.Discuss leadership approaches for addressing different luxury consumption behaviors across generations.
    2.Effective delegation when researching evolving luxury trends.
1 hour: Drafting Project Plan
    1.Focus on research findings on the impact of environmental consciousness and second-hand goods.
Milestone 3: Present a detailed plan on how to address sustainability in luxury for Gen Z and Gen Alpha.

10 minutes: Q&A

Date

December 08, 2024 (Sunday)

Time

10:00 am - 11:30 am(ET)

20 minutes: Communication in Challenging Situations
    1.Address challenges in presenting evolving consumer behaviors, especially how Gen Z differs from previous generations.
    2.Active listening to peers during discussions on financial savviness and cryptocurrencies in luxury markets.
1 hour: Project Work & Review
    1.Review progress on how Gen Alpha is raised in a different environment and its impact on luxury consumption.
Milestone 4: Mid-point review of project deliverables focusing on influencers and luxury brand legacy.

10 minutes: Q&A

Date

December 15, 2024 (Sunday)

Time

10:00 am - 11:30 am(ET)

20 minutes: Advanced Presentation Techniques
    1.Engaging an audience with complex topics like virtual reality and cryptocurrency in luxury.
    2.Use of storytelling to explain luxury consumption trends.
1 hour: Finalizing the Project
    1.Apply final touches to recommendations for global luxury brands based on Gen Alpha's expectations of sustainability and digital engagement.
Milestone 5: Submit and review final project draft.

10 minutes: Q&A

Date

December 22, 2024 (Sunday)

Time

10:00 am - 11:30 am(ET)

20 minutes: Leadership Reflection & Growth
    1.Reflecting on leadership and how to influence change in luxury marketing strategies based on generational insights.
1 hour: Final Presentations & Feedback
    1.Present a comprehensive report on how luxury brands like Cartier should adapt to Gen Alpha and Gen Z trends.
Milestone 6: Receive feedback from mentors and peers.

10 minutes: Q&A

PROJECT OUTCOMES

Students and alumni love our programs

What people are saying about us

1000+

Students

25+

Countries

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